Technology software developer that wants to conduct a study which will help to gain a richer understanding of the buyer/decision-maker persona’s to be used by their Marketing team.
Client description:
An education technology software company that develops language, literacy and brain-fitness software. Best known for its language-learning products.
Practice area:
Market Research
Geographic scope:
U.S.
Industries involved:
Software development
Services applied:
Data Collection and Transcription
Business challenge:
Organization wants to understand the buying-decision triggers (i.e., interest in language learning solutions in general and specifically interest in their products, factors that are used to evaluate options, etc.). They will leverage the findings from this study to build out personas for their target selector/decision-maker in the E&E Corporate space.
Methodologies:
41 in depth interviews with decision-makers from F1000 companies.
Solution:
Delivery of completed research study with respondents’ persona analysis considering segmentation and profiling variables.
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Technology software developer that wants to conduct a study which will help to gain a richer understanding of the buyer/decision-maker persona’s to be used by their Marketing team.
